Your Instagram feed will never be the same again

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Instagram is officially giving its feed the Facebook treatment.

The photo app is finally rolling out its new algorithmic timeline, which orders your feed based on “what you care about” rather than chronology. The changes should appear “soon,” though Instagram says it’s already live for many users.

The update will make Instagram feeds much more similar to Facebook’s, with users seeing posts based on factors like popularity and other social signals, rather than strictly chronologically. The change, which Instagram first announced in March, has proved to be controversial among Instagram’s user base, who worry that their followers may not see their posts.  Read more…

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