(via How to Cuddle Up with No and Win With Doom…

(via How to Cuddle Up with No and Win With Doom and Gloomers)

No comforts doom and gloomers. They won’t get in over their heads. They’re protecting current wins. They need a clear path to the end, before they begin. (All good stuff.)

Don’t offer flippant answers.

The worst thing you can do is minimize real concerns.

You can’t win hearts and minds by pressuring reluctant people into conformity.

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