Show the results and impact of their work:
During a coaching call, a leader in manufacturing wondered how he might connect their product with purpose. One idea is to bring pictures/videos of their installed products back to the team.
Have the sales team bring cell phone or iPad pictures/videos of installed product back to the team. Spontaneously huddle up to view images/videos. This is a great bragging moment.
Show the images/video to people in the front office as well as people on the front-line.