The curious case of the Carolina Panthers’ missing cheeky tweet


The NFL announced recently that it would fine teams for posting “unapproved video” on social media during games. The rule is set to go into effect on Wednesday, but the Carolina Panthers’ social media team appeared to test the waters during Monday night’s game against Tampa Bay.

In one tweet, as first noticed by For The Win, the Panthers cleverly – but subtly – took a shot at the NFL, whose rule bans everything from game highlights to GIFs, with the exception of re-posting NFL’s footage. 

In a moment ripe for posting video, the Panthers instead tweeted a GIF file name spelled out. They mocked the rules preventing them from posting the actual video of quarterback Derek Anderson connecting with Kelvin Benjamin for a 17-yard gain.  Read more…

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