Snapchat is about to explode in popularity, report says


Snapchat is about to have a couple of really good years.

The company will see huge gains in the numbers of its U.S. users, according to a new report from market research firm eMarkerter. 

Snapchat reports that right now it has about 150 million monthly active users worldwide. The company doesn’t break out how many of those users are in the United States, but eMarketer estimates that the app will have about 58.6 million monthly users in the U.S. in 2016.

But those numbers are set to change dramatically, according to the company’s research. The firm predicts that the company will see a 27.2 percent increase in user growth in 2016 and another 13.6 percent increase in 2017. Read more…

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