Scandal prompts FTC to crack down on social media influencers


The Federal Trade Commission (FTC) settled charges against individual social media influencers for the first time Thursday, setting a new precedent: influencers need to unambiguously disclose their connections to brands and companies they are promoting.

Thursday’s settlement specifically requires two YouTubers – Trevor “TmarTn” Martin and Thomas “Syndicate” Cassell – to clearly disclose relationships with brands they promote in the future. Along with that settlement, the FTC revealed Thursday that it has sent these warning letters to 21 unnamed Instagram influencers stating that connections between themselves and the products they are endorsing “should be clearly and conspicuously disclosed” per the FTC’s Endorsement Guides. Read more…

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