Qantas joins Snapchat to give you a glimpse behind the baggage claim

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The brands are invading Snapchat, and Qantas is the latest to sign up with the social media platform to connect with new (read younger) demographics.

On Monday, the airline announced it would use Snapchat to take users behind the scenes, following in the footsteps of other Australian brands like the Commonwealth Bank, Oak and Westpac.

“What makes it really unique is that we’re handing over the keys to the SnapChat account to our employees,” Olivia Wirth, group executive of brand, marketing and corporate affairs at Qantas, said in an emailed statement. The company will share content on the platform around every fortnight. Read more…

More about Snapchat, Qantas, Australia, and Social Media

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