Have you ever contemplated why a brand uses certain colours throughout their branding? It’s actually much more than looking good and standing out, as there is a real psychology behind the use of colours.
Colours can play a massive part when it comes to persuading and influencing customers to make purchasing decisions, so it’s essential that any brand makes the right choice.
The English playwright Joseph Addison said it best when he observed that colour speaks all languages, and it’s most certainly true. Each colour has its own tone, voice and personality and in marketing, this is the voice that you want to combine with that of your business.