“When it comes to the professional side of social media, LinkedIn is still the top network. Whether you are in a B2B or B2C business, LinkedIn is the perfect platform to get to know and engage with your customers.
Why? LinkedIn is strictly used for business, which means when people sign in, they are not thinking about Farmville, baby pictures, or catching up on what their friends are doing.”
The below infographic, created by Salesforce, illustrates how LinkedIn can help you to reach your ideal customers.