Finding things to buy on Pinterest is about to get a lot easier


Pinterest announced a collection of new tools on Tuesday that aim to make shopping on the site easier, including the addition of visual search tech that lets you shop online for products you discovered offline, with the help of your camera.

The company announced the new suite of tools, dubbed “Shopping with Pinterest,” at an event held at its company headquarters in San Francisco.

The biggest piece of news from the event is one that isn’t quite live yet. In the months ahead, users will have the ability to take a photo of an object in the real world – or say, a scene (like the decor of a cute cabin you stayed at over the weekend) – and Pinterest will push out related recommendations based on the style. Mashable got a sneak preview of the feature (captured in the Vine below) and offline-to-online detection was smooth and took less than four seconds. Read more…

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