“A hotel should be on Instagram, but a bank doesn’t necessarily need to be. How should a company decide which social media sites it can benefit from, and which are a waste of time?
Figuring out which social media networks deserve your brand's time and energy can be tough, especially since it seems like a new network arrives every month. There are many options, and social media accounts are often started without much forethought to who will run them or what a brand wants to say. Most importantly, you need to ensure you're reaching the best audience for your brand and using resources wisely.”
Here's an infographic from Salesforce delineating which social media sites should your business be on.