Facebook really is keeping tabs on your political views

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Facebook claims to know your political biases – and it’s generating ads to exploit them.

The social network rolled out a new “ad preferences” page earlier this month, allowing users to understand more about how the company markets to them based on interests like “video games,” “Airbnb” and the curiously labeled “human skin color.” As The New York Times reported Tuesday, those interests also include political leanings and how likely a user is “to engage in politics.”

If you want to see where you fall according to Facebook, log into the social network on a computer, visit the ad preferences page, then click “Lifestyle and Culture.” Your political views should be included there, depending on how much Facebook knows about you.  Read more…

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