Facebook is finally beginning to roll out its version of Snapchat’s animated lenses.
The social network is now starting to add the feature to its live streaming service. The feature, called masks, will be available within Facebook’s app as well as the Mentions app for verified users.
The feature allows you to add animated overlays to your live videos. The filters themselves are pretty similar to what you would find in MSQRD – the face-tracking and 3D face-placement app that Facebook acquired in March.
Like Snapchat, Facebook will periodically swap out the masks for different styles. The initial set debuting now will include Halloween-themed masks. Read more…