The ever-increasing competition on the web has forced business and marketers to be creative than even in their content marketing endeavors. No wonder, a large section of marketers today create content of unprecedented quantity and quality.
But, marketers across the globe are faced with the challenge of getting their brand’s content in front of their target audiences. In fact, even the best of content marketing efforts are rendered ineffective without a strategic content distribution strategy. No matter how much time, efforts and resources you invest in creating a high-quality, engaging and though-provoking content, without proper distribution, it’s in dead water.
But content distribution isn’t as simple as it sounds. It’s more of a science than a typical business practice. It’s about getting the perfect balance of your brand message, content type, and audience targeting in order to grab maximum eyeballs for your content.
Given that content distribution is no mean feat and it takes time to grab eyeballs for your content, how will you ensure that your content becomes a hit with your target audiences right from the get-go? Thanks to the ever-increasing number of paid media, with the right distribution strategy, you can reach more consumers than ever before.
Paid content distribution strategies can spur engagements right from the outset, even before your content starts receiving traction. It’s also an amazing way to lease a new life and give an extra push to your existing, evergreen content target audiences.
In the first installment of this two-part series, we covered the benefits of Facebook’s ‘Boost a Post’ feature and Twitter Ad campaigns.
In this second and the last installment of the series, we’ll dive into:
- LinkedIn Direct Sponsored Content
- Outbrain Content Discovery
- StumbleUpon Paid Discovery
So, without further ado, let’s explore how you can effectively harness the power of these three popular content distribution strategies and get your content reach audiences everywhere, boost brand awareness, promote thought leadership, and drive leads.