Brain scans help predict the stories we’re most likely to share


Sharing information has never been easier. Tap a button or click a mouse and you can tell hundreds of your closest friends and family, or thousands of strangers, pretty much anything. 

But with a seemingly infinite amount of information and number of ways to share it at our disposal comes difficult choices regarding what to share and when.

The process of choosing what to share isn’t as straightforward as it might seem. A new study suggests that our brains rapidly consider the personal and social complexities of information-sharing so that you can make that judgment call within a matter of seconds.   Read more…

More about Journalism, Social Media, Media, Viral, and Psychology

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