One of the most challenging aspects of online marketing is keeping up with the changing trends and practices of social media marketing. The trends are volatile and tend to appear and vanish without saying hello or goodbye. Twitter makes changes to its profile layout just another casual day and the next thing you know Facebook introduced Like Button Reactions for its posts. Being a marketer by profession, I have to keep up with these trends to devise better and more engaging marketing strategies for my clients. In this blog, we have covered 8 elements that are critical for any social media marketer to avoid loss in traffic or engagement on their pages.