If you are like most business owners, CMOs, or content strategists, you sit down once a year or more frequently to design your social media strategy. The important question is, what are you doing during those planning sessions. Are you simply renewing the previous strategy and possibly adding some new social media marketing technology? Are you simply doubling your efforts in hopes that more is better? A solid content marketing strategy is gold. It provides the framework for your social media efforts, leaves room for improving those efforts, and provides a way to determine if the strategies applied are actually working. If your content marketing strategy is stale, ineffective, or incomplete, your social media campaigns will follow down the same path. To avoid this, check out these 7 tips for making your social media strategy better.