Why is blog traffic important? Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase.
A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research.
Have you ever wondered how many posts get published each day? Over 1 milion posts! Yes, that’s right! Just take a look at this amazing blogging statistics meter from worldometers.info.
Now you’re thinking: “With so many blog posts being published each day in the world, how can I make mine stand out?” That’s good because that’s exactly what I aim to help you wit in this article.
Not so long ago bloggers would have the mentality that if they would write quality articles, people will naturally find them and bring their blog lot of traffic. I am sorry to say it, but things just don’t work that way.
In order to really bring value to your readers with your articles, you have to first reach your audience; your content needs to be easily found by your target audience.