Building your online business isn’t easy, particularly if you’re a brand new startup. Having a great service or product and the support of the community is great, but if you’re looking to grow your customer base to mid-size level, you’ll have to do more than market within the community.
Many small businesses don’t put much effort into marketing beyond their local region, but those that seek to grow must widen the scope of their self promotion. Growth is impossible without attracting more customers from surrounding areas as well as in your local community.
In order to reach more customers, social media marketing is key. If you build a stronger online presence and show increasing value for your customer base, you’ll draw more potential consumers and improve your bottom line. Here’s how.