Saying that the online community landscape is a fast changing one is a crass understatement. This is why it’s so important to keep your eyes open to all changes. And not only that, but you need to adapt to them as well. You absolutely cannot waste any time in creating content that will go unnoticed, unread, and unappreciated. Simply because you won’t achieve your marketing goals. So, if you need some tips on how to optimize your content, here is a list of 10 of them.
Rejoice, because they’re all coming from some of the most successful SEO and content marketing experts out there at the moment. This means the tips are bound to be good and get you where you want as far as content goes.
Why should you optimize the content you publish? In case you don’t have enough reasons so far, allow me to tell you that a staggering 50% of everything that’s published is never read. Yes, you read it well, pun intended.
Apart from that, the content that is being published as we speak is massive. Just take a look at what happens every single minute in the world:
204,000,000 are sent
140 new blog posts are posted
277,000 tweets have been set loose
216,000 pictures have been posted on Instagram
3,472 pins have been posted on Pinterest
2,460,000 pieces of content have been posted or shared on Facebook.
It took me roughly two minutes to write this list. That means that, while I was writing these words, the double of that amount of information was released online. When you take a minute to think about that, you realize that the main question that arises here is: how do I get my content to stand out from that avalanche of information? Luckily, there are people that can help us answer that particular question.
Here they are and here are also their amazing and practical 10 tips on how to be the guy that floats on top of the info wave.