The Motivations For Sharing On Facebook [infographic]

The Psychology of Facebook: Why We Share Content on social media

The team at Fractl conducted a survey of 2,000 Facebook users and asked them about what they share on Facebook and why. And this infographic illustrates what they found:

Some takeaways:

“When survey respondents were asked about their primary motivation for sharing content on Facebook, the most popular reason (at 48 percent) was to entertain their friends. A slightly smaller group of respondents (17 percent) wanted to express the issues they cared about. In third place is evoking an emotional response (13 percent). In fourth: providing useful information (11 percent).”

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